How to Ensure Your Brand isn’t an Endangered Species

Consumers have been fed a steady diet of sustainability messages for the last 20 years, at least in developed markets. And now this is becoming built-in to the choices we make when buying or remaining loyal to a brand. But our parameters for purchasing are becoming ever more

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Homat Alhima of the Year award 2023

Today, in the presence of Mr. Fadi Ghanem, Head of the National Committee of the International Union for Conservation of Nature (IUCN) in Lebanon, and Assad Serhal Director General of the Society for the Protection of Nature in Lebanon (SPNL), Birdlife International Global

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Hima Kfarmatta in Madrid Roundtable

A roundtable was held in Madrid on environmental management as a vector for reconciliation in Lebanon. A key participant was Raghida Haddad, editor-in-chief of SPNL’s Al-Hima magazine and member of the Municipality of Kfarmatta, invited by the Faculty of International

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