Over the next few months, we want to inspire our BirdLife supporters and members with the story of migration. From astonishing feats of endurance to the very real threats they face, migratory birds never fail to motivate, uplift and ignite our imaginations.
We have an exciting line up of key migratory moments throughout the campaign including brand new ocean flyways that we will launch on World Migratory Bird Day!
We are staring in the face of the global biodiversity and climate crisis, and it is hard not let worry permeate our communications. However, we must not forget that action is led by emotional connection. People have to care about nature in order to protect it.
We hope that this campaign provides that connection and a moment of hope for all of us, with the very thing that inspires everything we do: the magical world of birds.
Campaign Dates: 11th September – 31st October 2023
The campaign materials are separated into topics designed to build engagement and understanding of the flyways, starting with introducing what the flyways are, all the way to how they are integrated into our culture and vital for our wellbeing.
However, you can use any of the materials at any point, starting from the 11th September. IfĀ you wish to start the campaign at a later date or if you wish to use certain materials which are most relevant to your organisation,Ā please feel free to do so.
Twitter, Instagram and LinkedIn. The trello board (campaign pack) shared below will be updated as materials are ready throughout the campaign. Please check the board regularly for updates and we will let you know via Hatch and email when new materials are uploaded too!
Look outĀ for our two social media caption templates, asking you to tell us about a bird and a place you protect! Tag us and we will reshare as many posts as we can to promote yourĀ organisation and work.
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