Maximizing the value of birds for tourism – guidebook released

By Julien.Jreissati,

The BirdLife-led Migratory Soaring Birds (MSB) project has developed a guidebook that provides practical information to maximize the value that birds bring to the tourism industry while ensuring the conservation of their populations and habitats.

The global tourism industry is reaching new heights with an all-time record of over 1.1 billion international tourists travelling the world in 2014. Combine this with the millions domestic tourists (travelling within their home countries) and you will have a good idea of the magnitude and scale of this industry which is estimated to contribute more than 9 percent to GDP globally.

Tourism and nature conservation are engaged in a symbiotic relationship. Tourism businesses depend upon the quality and long-term viability of the natural environment in the destinations in which they exist. This is becoming more rather than less important to the tourism industry, and tourism businesses are becoming increasingly aware of this fact. If well managed, tourism is one of the few industries that can play a transformative role, especially in developing countries. It can provide valuable economic development opportunities at all levels of society alongside a powerful incentive for community cohesion and environmental protection. If poorly managed, tourism can damage the environments on which it depends.

There is no longer doubt that birds and wildlife can significantly contribute and add value to the tourism industry. According to Elizabeth Maruma Mrema, Acting Executive Secretary of the Convention on the Conservation of Migratory Species of Wild Animals (CMS), “Birding plays a significant and growing part in the tourism industry, and creates direct and indirect economic benefits for many countries and communities, also amongst developing countries. Wildlife watching appeals to a wide range of people, and opportunities to participate in wildlife watching are and should increasingly be a factor in tourists’ holiday choices today”. In 1999, the Costa Rican Tourism Institute estimated that 41% of its $1-billion dollar tourism revenues was from tourists who came primarily for the purpose of birdwatching.

Marcus Kohler
Marcus Kohler

Birds and wildlife can add authenticity to any tourism experience in any destination. In addition to providing enjoyment to the casual observer they can act as a powerful incentive to travel to the dedicated Eco tourist and differentiate one resort from another in the eye of the everyday tourist.  The MSB handbook “Maximising the value of birds and wildlife for tourism” can show you just that. It is designed to provide guidance for tourism businesses in the Rift Valley Red Sea region (and beyond), mainly hotels and tour operators, on maximizing the benefits from migratory birds while taking action to protect this major flyway.

This interactive handbook is freely available for download here.

Did you like this article? Subscribe to the MSB news alert here!

The Migratory Soaring Birds (MSB) project is supported by the Global Environment Facility (GEF) and the United Nations Development Programme (UNDP). Its main aim is to integrate the conservation of migratory soaring birds within threatening sectors along the Rift Valley / Red Sea flyway.

Al Hima Magazine 4th Issue

This edition of Al-Hima is published amid conflict and displacement—a painful reality Lebanon knows well. Yet, the Lebanese people and SPNL remain resilient, supporting displaced families while advancing environmental and development goals.

Read Previous issues

spot_img
spot_img

More like this

BirdLife International Launches New DataZone: A Landmark in Global...

After two years of development, BirdLife International proudly unveils its new and improved DataZone platform — a...
In a new study, published in the Bulletin of the British Ornithologists’ Club and led by a BirdLife scientist, a colourful honeyeater has been described from the little-known island of Babar in Indonesia.

A New Bird Species Described in Indonesia: A Win...

The Society for the Protection of Nature in Lebanon (SPNL) celebrates a remarkable scientific discovery that reaffirms...
Martin Harper, CEO, BirdLife International. Photo Copyright: Eleanor Bentall

Nature Needs Healthy Civil Societies

BirdLife's CEO Martin Harper's opinion on civil society and conservation We are currently witness to a disturbing trend...