January 29, 2024 3:43 pm
Hima, What we do

“Endangered Voices” Campaign: Using the Sonic Identity of Popular Brands to Give Endangered Species A Voice

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Homat Al Hima International (HHI) recently launched a new campaign called Endangered Voices that involves recreating the iconic sonics of brands in the voice of endangered animals. The idea was conducted in collaboration with the Society for the Protection of Nature in Lebanon (SPNL) and involved recreating the top 15 brand sonics in the world. The Intel sonic was recreated in the voice of the Galapagos Penguin, BMW’s sonic in the voice of the Arabian Owl, Netflix’s in the voice of the African Elephant, and VISA’s in the voice of the Humpback Dolphin, among others. These brands were then tagged by Homat Al Hima International on social media and invited to use animal-voice sonics in their communication to give endangered animals a chance to be heard and saved. Speaking about the idea, Assad Serhal, Founder and Chairman of HHI, said, “The idea of Endangered Voices is a cry for help from endangered animals to the world. If they could speak, they would reach out to everyone and plead to be saved from extinction. By recreating the iconic sonics of brands in the voices of endangered animals, we also pay homage to these popular brands. Most of the time, brands and businesses donate, but the larger world doesn’t know about it. This idea is a win-win for Homat Al Hima International and the big brands, as we received the attention and donations we sought, and the brands were seen doing good by the public.”

The campaign is live on the social accounts of Homat Al Hima International (HHI) and the Society for the Protection of Nature in Lebanon. You can support it by visiting @homatalhimaintl on Instagram, @homatalhimaintl on X, and @homatalhimaintl on TikTok @spnlorg on Instagram and @SpnlOrg on X.

HHI Homat al-Hima International (HHI) is dedicated to supporting global businesses in achieving sustainability through the Hima approach. We specialize in aiding companies worldwide to meet Key Performance Indicators (KPIs) and gain recognition in prestigious sustainability indices. By closely collaborating with private sector entities, we tailor KPIs to their industry and sustainability goals. These indicators enable companies to track progress, make informed decisions, and align operations with sustainability targets.

SPNL Society for the Protection of Nature in Lebanon – SPNL is one of the oldest environmental NGOs in Lebanon. SPNL is the national partner for BirdLife International in Lebanon. It considers birds as entry points for the conservation of wider natural resources, as they act as key indicators of the status and health of ecosystems. SPNL is reviving and advocating the Hima community-based conservation approach that has been prevalent in the Arabic region for more than 1500 years.